- Healthcare Data
- Medical Emails
- Dentist Emails
New software was sold to old and new customers
Marketing costs were reduced
Old customer relationships were re-established
The client is a leading software company, which provides a large number of varied software to different businesses in the market for over six years. They have also been providing healthcare facilities with PAS [Patient Administration Systems], Operating Theatre Management System, Laboratory Information Management System, Booking Management System, Appointment Management System, and Hospital Costing Systems.
In order to grow in a lackluster economy where growth is a necessity, our client took up a move to establish a new feature in their most sold product. They wanted to add a master patient index to maintain accurate medical data across various departments, which was not part of the old software.
Our email list supported them in launching a multi-channel campaign that was diversely segmented and categorized. Through the well researched database, our client reached over 100,000 new healthcare settings and received an impressive number of results from the campaigns.
The client could re-engage with their old customers, who already purchased their PAS software, and market their new featured software alongside re-establishing a strong customer bond.